Outreach template book · draft for review · 19 Oct 2026

LinkedIn, email, SMS and newsletter templates

Every message VRC uses to turn engagement into a booked Discovery Call with Daniel, and to follow up for 120 days after. All copy is in Daniel's voice. Nothing here is sent automatically: LinkedIn messages are sent by hand, and email/SMS go out only through GHL workflows after approval.

110templates

36LinkedIn messages & posts

43emails (3 tracks)

27texts (consent only)

4newsletter issues

PASS cleared by the compliance and quality checks NEEDS RON needs a value, a story or counsel's wording before use {{merge_tag}} filled in by GHL or by hand

How the 120-day campaign fits together

Three tracks cover every person who has engaged with VRC and hasn't booked (or hasn't committed after a call). Each runs 120 days in three phases: short-term follow-up (days 0–14), mid-term (15–45) and long-term (46–120). After day 120, people stay on the monthly newsletter only.

Track	Who enters	Entry trigger (GHL)	Exits on	Files
A · Project opt-in	Filled in the Stephenville landing-page form, didn't book	Inbound webhook `stage = lead_captured_pre_calendar`, new contact	Booking, reply, unsubscribe/STOP, DND, `not-a-fit`	`email-track-a-project-optin.md` · `sms-tracks.md` (SA)
B · Relationship	Engaged on LinkedIn, referral or intro; positive but not booked. No project material unless they asked for it	Tag `outreach-replied` (W8) or [LI-OUT] stage Positive Reply / Qualified	Same, plus moving to Track A (form)	`email-track-b-relationship.md` · `sms-tracks.md` (SB)
C · After the call	Discussion held: OM sent, considering, or "not now"	Tag `discussion-held` + outcome `daniel-confirmed` / `om-sent` / `not-now` (not-now enters at day 21)	`soft-commit` (→ W5), `not-a-fit`, unsubscribe/STOP	`email-track-c-after-call.md` · `sms-tracks.md` (SC)
Newsletter	Everyone engaged who isn't in days 0–30 of a track, plus all track graduates	Monthly, 2nd Tuesday 09:00 CT	Unsubscribe; `unengaged` → quarterly	`newsletter-4-issues-with-creatives.md`

GHL workflow build, suppression windows and how these replace W1/W6/W8 and the post-call part of W4: ghl-build-spec.md.

The 120-day calendar at a glance

Track	Phase	✉ Email days	💬 SMS days (consent only)
A	Short-term (0–14)	0 · 1 · 4 · 7 · 10 · 14	0 · 2 · 5 · 9 · 13
	Mid-term (15–45)	21 · 30 · 38 · 45	24 · 33
	Long-term (46–120)	60 · 75 · 90 · 105 · 120	48 · 64 · 93 · 118
B	Short-term (0–14)	0 · 3 · 7 · 12	1 · 5 · 9 · 14
	Mid-term (15–45)	21 · 35	30
	Long-term (46–120)	49 · 63 · 77 · 91 · 105 · 120	56 · 84 · 118
C	Short-term (0–14)	0 (personal recap, Ron sends) · 1 · 5 · 10	2 · 7 · 14
	Mid-term (15–45)	21 · 30 · 45	24 · 40
	Long-term (46–120)	60 · 75 · 90 · 105 · 120	66 · 96 · 116

Short-term is dense because intent is highest in the first two weeks. Long-term drops to about one touch every two weeks, so VRC stays present without crowding.

Touch counts: Track A 15 emails + 11 SMS · Track B 12 emails + 8 SMS · Track C 12 emails + 8 SMS · newsletter 4 issues (then monthly).

Rules every touch follows

Stop on booking, reply, unsubscribe or STOP. A reply goes to Ron as a task with a drafted answer.
SMS only with consent, 9am–7pm contact time, Mon–Sat, ≤ 1/day, ≤ 8 in any 30 days, never on the same half-day as an email.
Spacing: never two marketing emails to one person within 48 hours across all tracks and the newsletter. The newsletter is skipped for anyone in days 0–30 of a track.
Track B never carries project terms or the project page unless the contact asked for the material (then they move to Track A).
Targets only, with the footer. Every email ends with the signature and the compliance footer (Footer: standard = the footer in knowledge/02). Terms "are governed by the Offering Memorandum".
No unconfirmed claims. Touches marked NEEDS RON need a value confirmed or a story supplied by Ron before they are switched on. The workflow skips that step until then.
One voice, one link. Plain-text style, from Daniel, one link per email.

LinkedIn outreach templates · drafts only, Ron sends by hand

Source: vrc-cinematic-stephenville-1/vrc-sms-email-nurturing/13-engaged-and-opt-in-only.md §A3/§A5 (R1–R4, Booking, Nudge, Close, post themes), extended with the cases that came up in the tracker. Status: awaiting Ron's copy approval (D-10). Items marked NEEDS RON need a decision before use.

How to use these

Engaged people only (rule of 28 Sep): they messaged, connected, commented or reacted, were introduced, or replied. Nobody from a crawler list gets a DM. Those lists feed the intro requests (I1) and content only.
Voice. Daniel's voice, first person. If D-02 goes to option (a), where Ron sends from his own profile, use the Ron-voice openers under R1–R4 and keep the rest. Swap "I" for "Daniel" where the line is about the call.
Placeholders: {first}, {topic}, {introducer}, {day1} {time1}, {day2} {time2}, {tz}, {meet_link}. {meet_link} is https://meet.victoryrockcapital.com/?utm_source=linkedin&utm_medium=dm&utm_content={code}. Until the meet domain resolves, use the GHL Discovery Call booking link (custom value meet_link).
Rules on every message: one ask, one link, under ~300 characters where possible. No returns, raise size, terms, D.R. Horton, attachments or Calendly. Offer two specific times inside Daniel's hours, never after 8pm Central. Stop after 3 unanswered touches and log no reply ×3.
Log every send in GHL as a note, LI <code> sent, so the follow-up agent sees it the next morning.
Never send to anyone tagged non-investor or do-not-contact.

A. First replies (within 1 business day of the engagement)

R1They messaged Daniel

Compliance: PASSQuality: PASS

Thanks for reaching out, {first}. Happy to help. What prompted the note? Are you looking at real estate investments at the moment?

When: an inbound DM. Answer what they asked first, then this question.
Ron-voice opener: "Thanks for reaching out, {first}. I work with Daniel Bearden at Victory Rock Capital and look after his investor conversations."

R2They sent a connection request

Compliance: PASSQuality: PASS

Thanks for connecting, {first}. Great to have you in the network. What's your interest in Texas real estate: investing directly, or on behalf of clients?

When: accept the request first, then send this.
Ron-voice opener: "Thanks for connecting, {first}. I work alongside Daniel Bearden at Victory Rock Capital."

R3They commented on or reacted to a post

Compliance: PASSQuality: PASS

Thanks for engaging with the post on {topic}, {first}. Curious what caught your eye. Do you invest in development or residential real estate?

When: a comment (reply publicly first, see C1), or 2+ reactions, or one reaction from a fitting profile.
Ron-voice opener: "Thanks for engaging with Daniel's post on {topic}, {first}."

R4Introduced by a mutual contact

Compliance: PASSQuality: PASS

Hi {first}, {introducer} suggested we connect. We develop master-planned communities in Texas growth markets, where growth is already funded. Glad to share how we approach it if helpful.

When: someone introduced them, in a group message or by telling Daniel.
Ron-voice opener: "Hi {first}, {introducer} suggested you and Daniel Bearden connect. I look after his calendar."

B. Getting to the call

B1They're interested: offer two times (first choice)

Compliance: PASSQuality: PASS

Glad to hear it, {first}. The easiest next step is a 20-minute call with me. Would {day1} at {time1} or {day2} at {time2} {tz} work? If neither fits, pick any time here: {meet_link}

When: any positive reply. Times beat a link. Use real openings from Daniel's calendar.
Log: GHL note "LI B1 sent". Card → Booking Form Sent.

B2Booking link only (when they asked for a link)

Compliance: PASSQuality: PASS

Of course, {first}. Here's my calendar. Pick whatever suits you: {meet_link}

B3They sent their own calendar

Compliance: PASSQuality: PASS

Thanks for sending your calendar, {first}. I've booked {day1} at {time1} {tz} and look forward to the conversation.

Before sending: book a slot on their calendar inside Daniel's hours, then add it to the Discovery Call calendar so GHL counts it.

B4They proposed a time

Compliance: PASSQuality: PASS

{day1} at {time1} {tz} works well, {first}. You'll get a calendar invite with the video link shortly.

Before sending: check it's inside Daniel's hours (convert time zones; never after 8pm Central), book it on the Discovery Call calendar, then confirm.

B5Confirmation after they booked

Compliance: PASSQuality: PASS

Thanks for booking, {first}. I'm looking forward to {day1}. If anything comes up, the invite has a link to reschedule.

When: the booking shows in GHL (Investors → Discussion Booked).

B6Day-before reminder (only if they gave no email)

Compliance: PASSQuality: PASS

Looking forward to our call tomorrow at {time1} {tz}, {first}. The video link is in the calendar invite.

When: they booked but GHL has no email to send the reminder to.

C. Follow-up when it goes quiet (max 3 unanswered touches in total)

F1Nudge, +4 days after the booking link

Compliance: PASSQuality: PASS

Just making sure the link came through, {first}. Here's the calendar again whenever it suits: {meet_link}

F2Close, +10 days with nothing

Compliance: PASSQuality: PASS

I'll leave it there, {first}. Glad we're connected, and the door's open whenever a conversation is useful.

Log: no reply ×3, card → Lost (reason: no reply). They stay in the network for posts and the newsletter.

F3Revive a warm conversation that stalled (2–8 weeks since their last yes)

Compliance: PASSQuality: PASS

{first}, my apologies, I let our thread slip. I'd still value the conversation. Would {day1} at {time1} or {day2} at {time2} {tz} work for 20 minutes?

When: they said yes or proposed a time, and the call never got on the calendar. Own the delay.

F4No-show

Compliance: PASSQuality: PASS

Sorry we missed each other today, {first}. No problem at all. Would {day1} at {time1} or {day2} at {time2} {tz} work instead?

When: same day, after the call was marked No-show. One rebook offer, then F2 if silent.

F5They cancelled

Compliance: PASSQuality: PASS

Thanks for letting me know, {first}. Whenever you're ready, here's my calendar to pick a new time: {meet_link}

F6Thank-you after a held call (LinkedIn only; the recap goes by email, C1)

Compliance: PASSQuality: PASS

Thanks again for the time today, {first}. I enjoyed the conversation. I've sent the follow-up we discussed to your email.

When: within a day of the call, if the conversation started on LinkedIn. Nothing about terms here.

F7"Not now"

Compliance: PASSQuality: PASS

Completely understand, {first}. Thanks for being straight with me. Mind if I check back in a few months?

Log: tag not-now, card → Not Now, follow-up task in 90 days.

F890-day check-in (after F7)

Compliance: PASSQuality: PASS

Hi {first}, checking back in as promised. Is the timing any better for a short conversation? Happy to work around your calendar.

D. Answering common questions (move anything about the offering off LinkedIn)

Q1"What are the returns / terms?"

Compliance: PASSQuality: PASS

Good question, {first}. I'd rather walk you through that properly than in a DM, so it comes with the full context. Would {day1} at {time1} or {day2} at {time2} {tz} work for 20 minutes?

Rule: no numbers on LinkedIn, ever. Move it to a call or to email (the email agent drafts the follow-up with the disclaimer).

Q2"Can you send me the deck / more information?"

Compliance: PASSQuality: PASS

Happy to, {first}. What's the best email to send it to? I'll include a link to grab a time afterwards if you'd like to talk it through.

Then: hand the email address to vrc-email-marketing for the material email (presentation link, footer, no attachment). Nothing sent here on LinkedIn.

Q3"What's the minimum? / Are you still raising?"

Compliance: PASSQuality: PASS

Fair question, {first}. It depends on a few details I'd rather cover live. Would {day1} at {time1} or {day2} at {time2} {tz} suit for a short call?

Rule: minimum and raise status are (confirm) values. Never answer them in writing.

Q4"I'm not accredited" / it's unclear whether they're an investor

Compliance: NEEDS RONQuality: PASS

Needs Ron: eligibility wording under 506(c) needs counsel's sign-off before first use

Thanks for being upfront, {first}. Our current project is limited to accredited investors, so it may not be the right fit today. I'm glad we're connected and happy to stay in touch.

Q5Not interested

Compliance: PASSQuality: PASS

Understood, {first}, and thanks for letting me know. All the best.

Log: card → Lost (not interested). No further messages.

Q6A service or vendor pitch

Compliance: PASSQuality: PASS

Thanks, {first}. We're set on that front for now, but I appreciate you thinking of us.

Log: tag non-investor. No investor messages after this.

Q7"What's your number? I'll just call you."

Compliance: PASSQuality: PASS

Happy to talk, {first}. The easiest way is to grab a time here and you'll get a call link: {meet_link}. Or tell me a time that suits and I'll send an invite.

Rule: steer to a booked slot so it lands on the calendar and GHL counts it.

E. Intros and referrals (how non-engaged people are reached: through someone who knows them)

I1Ask a mutual connection for an introduction

Compliance: PASSQuality: PASS

Hi {first}, I noticed you're connected with {prospect_name} at {company}. Would you be comfortable introducing us? I'd value their perspective on Texas land development. No worries at all if not.

To: a first-degree connection who has engaged with Daniel and knows the prospect. Never a cold DM to the prospect.

I2Thank the introducer

Compliance: PASSQuality: PASS

Thank you for the introduction, {first}. Much appreciated. I'll take good care of the conversation.

I3Referral ask after a good call

Compliance: PASSQuality: PASS

{first}, thanks again for the conversation last week. If anyone in your circle looks at Texas real estate, I'd be glad to have the same conversation with them. No pressure at all.

When: a held call went well (outcome Interested or better), a week later.

F. Public comment replies (on Daniel's own posts)

C1Reply to a comment

Compliance: PASSQuality: PASS

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

Thanks, {first}. Appreciate you adding that. {one line responding to their point}

When: within a day of the comment. Then send R3 by DM.

C2Reply to a question in the comments

Compliance: PASSQuality: PASS

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

Great question, {first}. Happy to go into it. Send me a message and we can find a time.

Rule: a question about the offering gets no public answer. Invite a DM.

C3Comment on someone else's post (3–5 a week, people in the network)

Compliance: PASSQuality: PASS

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

{specific point from their post} matches what we see in Texas growth markets. Infrastructure usually decides the pace. How are you seeing it play out in {their market}?

Frame: agree or add one specific point, then a question. No pitch and no links.

G. Posts (1–2 a week, D-08). No terms, returns or offering details in public posts

P1Why we build where growth is already funded

Compliance: NEEDS RONQuality: PASS

Needs Ron: Ron approves each post before publishing (D-08)

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

Most land bets are a guess about where people will move next.

We try not to guess. We look for places where the growth is already paid for: a university adding students every year, public infrastructure under construction, employers who have already signed.

When that money is committed, demand for homes isn't a forecast. It's a schedule.

That's the filter for every site we look at. What filter do you use when you look at a market?

Creative: an aerial or site photo from stephenville/assets/img/, no text overlay.

P2Public financing (PID/TIRZ) in plain English

Compliance: NEEDS RONQuality: PASS

Needs Ron: Ron approves each post before publishing (D-08)

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

Two acronyms do a lot of quiet work in Texas development: PID and TIRZ.

A PID (Public Improvement District) lets the roads, water and sewer a new community needs be financed through bonds that the homes inside the district repay over time.

A TIRZ (Tax Increment Reinvestment Zone) sets aside the new tax value a project creates to help pay for public improvements.

Both exist because cities want the infrastructure built properly before the homes arrive. Questions welcome in the comments.

Creative: simple two-box graphic, "PID" and "TIRZ", one line each.

P3Texas growth-market data

Compliance: NEEDS RONQuality: PASS

Needs Ron: every number must cite its source line in `knowledge/01` (Sept 2026 compilation)

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

Stephenville, Texas, in three numbers:

Tarleton State has had seven straight years of record enrollment, now 27,000+ students. Population grew 4.0% from 2020 to 2025. Erath County had 6.3 months of single-family inventory in July 2026.

Small cities near growing universities are some of the most interesting housing markets in the state. Which ones are on your radar?

Creative: one chart, one number, with the source in small type.

P4Behind the scenes: planning, engineering, approvals

Compliance: NEEDS RONQuality: PASS

Needs Ron: Ron approves each post; confirm the milestone is real and public

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

People see the finished street. They don't see the two years before it.

Before a single lot is sold there's surveying, master planning, civil engineering, utility agreements and approvals with the city and county. It's slow, detailed work, and it decides whether a community works for the next fifty years.

This week: {milestone}. Credit to our civil and planning partners for getting it there.

Creative: a photo of plans or the site walk (no people's faces without permission).

P5What we look for in a site

Compliance: NEEDS RONQuality: PASS

Needs Ron: Ron approves each post before publishing (D-08)

Daniel Bearden

Co-Founder & CEO, Victory Rock Capital

What we look for before we buy a piece of land:

1. Growth that's already funded nearby. 2. A clear path to utilities. 3. A city that wants the homes built. 4. Builders who want lots in that market. 5. A price that still works if everything takes longer than planned.

Number 5 is the one people skip. What's on your list?

Creative: a checklist graphic with five lines.

Notes for Ron

Superseded, never send: the old cold sequence L1–L4 (05 §2).
SMS from LinkedIn: only S-LI1/S-LI2, and only with consent = yes. See campaigns/120-day/sms-tracks.md.
Email from LinkedIn: a positive reply that shares an email goes to Track B (campaigns/120-day/email-track-b-relationship.md).
Daily send blocks in ops/drafts/linkedin/ are these templates personalized per person. Mon 12 / Tue 13 still hold the 6 non-investor business contacts until you approve C1.

Track A · Project opt-in · 120-day email sequence

Audience: filled in the Stephenville form (consent on file), hasn't booked. Sender: Daniel Bearden. Every email ends with the signature and the standard footer. Booking links are the pre-filled {{project.booking_link}} (see 03-email-copy.md for the parameter string). Days 0–14 tighten the existing W1 copy (E1–E5), so this track supersedes W1's email steps.

A1Day 0 (+10 min) · Pick a time

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject {{contact.first_name}}, your {{project.short_name}} discussion

Preview 30 minutes with me, at a time that suits you.

Hi {{contact.first_name}},

Thank you for your interest in {{project.name}}. I'd like to walk you through it personally.

In 30 minutes we'll cover how the investment is structured, what has to go right and what we're doing about what could go wrong, and whether it fits what you're looking for. No obligation either way.

Choose a time →

If it's easier, reply with two times that work and I'll send an invite.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A2aDay 1 · Risk-minded (tag int-risk)

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject The part of {{project.short_name}} most people skip

Preview What could go differently, and what we're doing about it.

Hi {{contact.first_name}},

Most presentations lead with returns. I'd rather start with what could go differently.

1. Approvals. {{project.risk_approvals}}

2. Cost. {{project.risk_cost}}

3. Exit timing. {{project.risk_exit}}

None of these is eliminated. They're managed, and I'm glad to show you how.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A2bDay 1 · Structure-minded (tag int-structure)

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject {{project.short_name}}: the terms on one page

Preview Where your capital goes and in what order it comes back.

Hi {{contact.first_name}},

The terms in plain English. All figures are targets, not guarantees:

Target raise {{project.target_raise}} · preferred return {{project.pref_return}}, paid before any profit split · residual split {{project.residual_split}} (investors / sponsor) · target multiple {{project.target_multiple}} over {{project.target_horizon}}.

Capital goes to {{project.use_of_funds}}. Investors get their contributions back first, then the preferred return, then the split. The Offering Memorandum governs the full waterfall.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A2cDay 1 · Public-finance-curious (tag int-financing)

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Why the roads matter more than you'd think

Preview How public financing reduces the equity a project needs.

Hi {{contact.first_name}},

One of the least understood parts of {{project.short_name}} is {{project.public_finance_type}}.

The city creates a district, bonds are issued against assessments on the new lots, and the proceeds reimburse eligible roads, water and drainage. Here that's projected at {{project.public_finance_amount}}, capital that doesn't have to come from investor equity.

It depends on city approvals and the bond market, which is exactly why it's worth 30 minutes.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A2dDay 1 · Market-minded (tag int-market)

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject {{project.city}} isn't waiting

Preview The capital is already arriving.

Hi {{contact.first_name}},

The question isn't whether {{project.city}} will grow. It's who is positioned when it does.

{{project.market_point_1}}. {{project.market_point_2}}. {{project.market_point_3}}.

Communities don't invest like this when they expect to stand still. I'd welcome the chance to show you where {{project.short_name}} fits.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A2eDay 1 · Browser (tag int-browser)

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject {{project.short_name}} in 60 seconds

Preview {{project.one_liner}}

Hi {{contact.first_name}},

In case you haven't had time for the full presentation: {{project.one_liner}}

{{project.headline_1}}. {{project.headline_2}}.

The presentation is the fastest way in: Open it here →

When you're ready, I'd be glad to talk it through.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A3Day 4 · Evidence, not forecasts

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject What's already moving in {{project.city}}

Preview Evidence, not forecasts.

Hi {{contact.first_name}},

I prefer evidence over forecasts. A few facts from {{project.city}}: {{project.evidence_1}}. {{project.evidence_3}}. {{project.market_point_1}}.

That's why we develop into growth that's already funded and measured, rather than betting on growth that might come.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

Note: evidence_2 (builder presale) is excluded until documented in writing.

A4Day 7 · The team

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Who's behind {{project.short_name}}

Preview The people accountable for your capital.

Hi {{contact.first_name}},

Before you invest in a project, you're investing in the people running it.

Victory Rock Capital: {{project.team_sponsor}} Development: {{project.team_developers}} Public finance, planning and engineering: {{project.team_advisors}}

I'd welcome the chance to introduce myself properly.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A5Day 10 · Three questions investors ask first

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject The three questions I hear first

Preview And the honest short answers.

Hi {{contact.first_name}},

The three questions most investors ask me first:

Where does the money go? Into {{project.use_of_funds}}, phase by phase.

What could go wrong? Approvals, cost and timing. I'd rather walk you through those than skip them.

Why now? Because the growth around {{project.city}} is already funded, and land is priced before it's improved, not after.

If one of these is on your mind, that's a good 30-minute conversation: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A6Day 14 · Should I close your file?

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Should I close your file, {{contact.first_name}}?

Preview One click tells me what's useful.

Hi {{contact.first_name}},

I don't want to fill your inbox with things you don't need. Which fits best?

1. I'd like to talk →

2. Send me the Offering Memorandum →

3. Not now, keep me posted →

Whichever you choose is fine. Thank you for taking the time to look at {{project.short_name}}.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

Note: "Not now" keeps them in this track, but skips A7 and A9 (lighter long-term path).

A7Day 21 · From raw acre to finished lot

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject How a raw acre becomes a finished lot

Preview Where the value is actually created.

Hi {{contact.first_name}},

In land development, value is created in four steps: raw land is bought, entitled and planned, served with roads and utilities, then sold as finished lots to home builders.

Each step turns the same acre into something a builder will pay more for. Our job is to run those steps on time and on budget, with public financing carrying part of the infrastructure.

If you'd like to see how that maps onto {{project.short_name}}, here's my calendar: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A8Day 30 · Public financing in one minute (skip if tag int-financing)

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject The financing most investors haven't heard of

Preview Why a district can fund the roads.

Hi {{contact.first_name}},

Texas lets cities create districts (PIDs) that fund public infrastructure through bonds, repaid by assessments on the new lots, not by the city's general taxpayers.

For a developer, that can reimburse a large share of the roads, water and drainage. On {{project.short_name}} it's projected at {{project.public_finance_amount}}. It requires city approval, so timing is a real risk, and one we plan around.

Happy to explain it properly on a call: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A9Day 38 · What we look for in a site

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Why we said yes to this land

Preview Four things every site has to pass.

Hi {{contact.first_name}},

We turn down most sites. The ones we pursue pass four tests: growth that's already funded nearby (a university, employers, public investment), a clear path to approvals, infrastructure we can phase, and builders who want lots there.

{{project.short_name}} passed all four. I'm glad to show you the work behind each one.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A10Day 45 · Where things stand

Compliance: NEEDS RONQuality: PASS

Needs Ron: raise_status and milestone_latest must be current before each send

From Daniel Bearden

Subject {{project.short_name}}: where things stand

Preview A short update on timing.

Hi {{contact.first_name}},

A quick update: {{project.milestone_latest}}. On the raise, {{project.raise_status}}.

If {{project.short_name}} is still on your list, a short call is the fastest way to get your questions answered before timing moves on: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A11Day 60 · Market pulse

Compliance: NEEDS RONQuality: PASS

Needs Ron: refresh the three data points and their sources each quarter

From Daniel Bearden

Subject {{project.city}} market pulse

Preview Three numbers worth knowing.

Hi {{contact.first_name}},

Three numbers from {{project.city}} this quarter: {{project.market_point_1}}. {{project.evidence_1}}. {{project.evidence_3}}.

Sources are listed in the presentation. I share these because the case for a project should keep being true after you first hear it.

Open the presentation →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A12Day 75 · A lesson from 25 years

Compliance: NEEDS RONQuality: PASS

Needs Ron: Ron supplies the story (3–4 sentences from Daniel's bio or recorded calls, true, no performance figures)

From Daniel Bearden

Subject Something 25 years of building taught me

Preview A short note, not a pitch.

Hi {{contact.first_name}},

That lesson shapes how we run every project, including {{project.short_name}}. If you'd like to talk about how, my calendar is here: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A13Day 90 · Quarter update

Compliance: NEEDS RONQuality: PASS

Needs Ron: milestone must be current and confirmed

From Daniel Bearden

Subject {{project.short_name}}: a quarter of progress

Preview What moved since you first looked.

Hi {{contact.first_name}},

It's been about three months since you looked at {{project.short_name}}. What's moved since: {{project.milestone_latest}}.

If your situation has changed, or you'd simply like a fresh look, I'm glad to make time: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A14Day 105 · What a call covers

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject What 30 minutes with me looks like

Preview No pitch deck marathon. Promise.

Hi {{contact.first_name}},

Some people hesitate to book because they expect a sales call. Here's what actually happens: you tell me what you look for, I walk you through the project and its risks, you ask anything, and we agree whether a next step makes sense. Often it doesn't, and that's fine.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

A15Day 120 · Still want updates?

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Still want to hear from me?

Preview One click, either way.

Hi {{contact.first_name}},

You've had a few notes from me about {{project.short_name}}. I'd rather write to people who find them useful.

Yes, keep me posted → · No thanks

If I don't hear back, I'll move you to a short quarterly update.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

Track B · Relationship (LinkedIn, referral, intro) · 120-day email sequence

Audience: people who engaged with Daniel (LinkedIn, referral, introduction, event), replied positively, shared their email, and haven't booked. These emails introduce VRC and Daniel. They carry no project terms and no project page. The project is discussed on the call. Link: the Discovery Call calendar {{custom_values.meet_link}}?utm_source={{contact.lead_source}}&utm_medium=email&utm_content=<code> (shortened below to {{custom_values.meet_link}}). Supersedes W8 (E17–E19). If a contact asks for the project material, Ron sends it in Daniel's name and tags om-requested → Track A.

B1Day 0 · Good to connect

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Good to connect, {{contact.first_name}}

Preview A short introductory call, whenever it suits.

Hi {{contact.first_name}},

At Victory Rock Capital we develop master-planned residential communities in Texas growth markets. I'd enjoy hearing what you look for, and sharing how we approach it.

Pick a time for a short call →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

Note: b1_opener by source: LinkedIn "Good to connect on LinkedIn." · referral "{{contact.referred_by}} suggested I reach out." · event "Good to meet you at {{contact.event_name}}."

B2Day 3 · A time that suits

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Re: good to connect

Preview Twenty minutes is usually enough.

Hi {{contact.first_name}},

Twenty minutes is usually enough for a proper introduction. If my calendar doesn't fit, reply with two times that work for you and I'll make one of them happen.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B3Day 7 · The one idea behind how we invest

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject The one idea behind everything we build

Preview Growth that's already paid for.

Hi {{contact.first_name}},

One idea shapes every site we choose: develop into growth that's already funded. Universities expanding, employers moving in, public infrastructure already approved, rather than betting on growth that might come.

It narrows the map a lot, which is the point. Happy to tell you where it's led us: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B4Day 12 · Closing the short loop

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject I'll keep this short

Preview The door stays open.

Hi {{contact.first_name}},

I'll stop nudging about a call. If one is ever useful, my calendar is always open: {{custom_values.meet_link}}

In the meantime I'll send the occasional note on what we're seeing in Texas land and growth markets. Reply "no thanks" anytime and I'll stop.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B5Day 21 · Public financing in plain English

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject How Texas towns pay for new roads

Preview And why it matters to land investors.

Hi {{contact.first_name}},

Texas lets cities create Public Improvement Districts: bonds fund the roads, water and drainage for a new community, repaid by assessments on the new lots rather than by existing taxpayers.

For a developer, that can replace a meaningful share of the equity infrastructure would otherwise need. It takes city approval, so it rewards patience and preparation.

It's one of my favourite topics. If you're curious how we use it: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B6Day 35 · What we look for in a site

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Why we turn down most land

Preview Four tests every site has to pass.

Hi {{contact.first_name}},

We say no to most sites. The ones we pursue pass four tests: funded growth nearby, a clear path to approvals, infrastructure we can phase, and builders who want lots there.

If you invest in real estate yourself, I'd be curious which tests you use. Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B7Day 49 · Why university towns

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Why we like Texas university towns

Preview Steady demand that doesn't depend on a boom.

Hi {{contact.first_name}},

Texas university towns have a quiet advantage: enrollment-driven demand that keeps growing through cycles. One example from our work: Tarleton State has had seven consecutive years of record enrollment, with 27,000+ students in 2026 (Sept 2026 market compilation).

That kind of demand is what we look for before we buy an acre. Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B8Day 63 · How land becomes a neighborhood

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject From pasture to front porch

Preview The four steps, in 90 seconds.

Hi {{contact.first_name}},

A new neighborhood starts as raw land. It gets entitled and planned, served with roads and utilities, and sold as finished lots to home builders who build the houses.

Each step adds value, and each carries its own risk. Knowing which step you're investing in matters more than most people realise. Happy to walk through it: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B9Day 77 · A lesson from 25 years

Compliance: NEEDS RONQuality: PASS

Needs Ron: Ron supplies the story (3–4 sentences from Daniel's bio or recorded calls, true, no performance figures)

From Daniel Bearden

Subject Something 25 years of building taught me

Preview A short note, not a pitch.

Hi {{contact.first_name}},

If that resonates and you'd like to compare notes, my calendar is here: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B10Day 91 · VRC this quarter

Compliance: NEEDS RONQuality: PASS

Needs Ron: company news must be current and approved

From Daniel Bearden

Subject What we've been working on

Preview A quarter at Victory Rock Capital.

Hi {{contact.first_name}},

A short note on our quarter: {{custom_values.vrc_quarter_news}}

If any of it is relevant to what you're looking at, I'd be glad to talk: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B11Day 105 · An open invitation

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject An open invitation, {{contact.first_name}}

Preview Twenty minutes, no agenda but yours.

Hi {{contact.first_name}},

Since we connected, I've shared a few notes on how we think about land and growth. If you'd ever like to talk directly, about our work or yours, my calendar is open: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

B12Day 120 · Still want updates?

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Still want to hear from me?

Preview One click, either way.

Hi {{contact.first_name}},

I'd rather write to people who find these notes useful.

Yes, keep me posted → · No thanks

If I don't hear back, I'll move you to a short quarterly update.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

Track C · After the call · 120-day email sequence

Audience: a discussion was held, and the person is considering (daniel-confirmed / om-sent) or said "not now" (not-now enters at C5, day 21). Exits on soft-commit (→ W5 subscription support), not-a-fit, unsubscribe or reply. These people have had a personal conversation, so the tone is closer and terms may appear as targets, with the footer, governed by the OM. Supersedes the post-call part of W4 (E10–E13).

C1Day 0 (within 2 hours) · Personal recap (Ron sends in Daniel's name)

Compliance: NEEDS RONQuality: PASS

Needs Ron: personal email; Ron edits the Fathom summary draft and sends it in Daniel's name

From Daniel Bearden

Subject Thank you, {{contact.first_name}}: recap and next steps

Preview

Hi {{contact.first_name}},

Thank you for your time today. A quick recap so we're on the same page.

What we discussed: [2–3 lines edited from {{contact.last_meeting_summary}}]

Next steps: [from {{contact.last_meeting_action_items}}: what I'll send and by when, what you'll review, when we'll speak again]

Any questions in between, call or text me at {{project.sponsor_phone}}.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C2Day 1 · Documents (only with tag om-sent)

Compliance: NEEDS RONQuality: PASS

Needs Ron: switch on once the OM / data-room link is final

From Daniel Bearden

Subject {{project.short_name}}: Offering Memorandum and materials

Preview Everything in one secure place.

Hi {{contact.first_name}},

As promised, here is access to the Offering Memorandum and supporting materials: Open the secure document room →

Where most people start: the summary of terms, then the Risk Factors, then the budget and the public-finance analysis. Take your time. I'm glad to walk through any section by phone.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C3Day 5 · Questions coming up?

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Anything coming up as you review?

Preview Happy to take questions one at a time.

Hi {{contact.first_name}},

As you go through the materials, questions tend to come one at a time. Send them as they come. A one-line email is fine and I'll answer personally, or we can take 15 minutes on the phone.

Book 15 minutes →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C4Day 10 · Common questions

Compliance: NEEDS RONQuality: PASS

Needs Ron: every value below is "(confirm)" in the project library; send only once confirmed from the OM

From Daniel Bearden

Subject Questions other investors have asked

Preview Eligibility, minimums, distributions, reporting.

Hi {{contact.first_name}},

A few questions that come up as people review the materials:

Who can invest? {{project.investor_eligibility}} · Minimum? {{project.minimum_investment}} · Distributions? {{project.distribution_timing}} (projected) · Reporting? {{project.reporting}} · Tax reporting? {{project.tax_reporting}}

The Offering Memorandum governs all of the above. If your question isn't here, reply and I'll answer personally.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C5Day 21 · Timeline (not-now contacts enter here)

Compliance: NEEDS RONQuality: PASS

Needs Ron: raise_status must be current

From Daniel Bearden

Subject {{project.short_name}}: where things stand

Preview A quick update on timing.

Hi {{contact.first_name}},

A quick update on timing: {{project.raise_status}}.

If you're still considering, a short call is the easiest way to clear anything left before you decide: Choose a time →

If the timing isn't right, just tell me and I'll keep you posted on future opportunities instead.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C6Day 30 · What diligence usually looks like

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject How most investors do their diligence on us

Preview The four documents people read most.

Hi {{contact.first_name}},

If it's useful, here's how most investors approach diligence with us: the summary of terms and Risk Factors in the OM, the development budget, the public-finance analysis, and a call with me on anything that doesn't add up.

No one has to do it in that order. If you'd like to go through any of them together: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C7Day 45 · Risk, revisited

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject The three risks I watch most closely

Preview An honest update on each.

Hi {{contact.first_name}},

The three areas I watch most closely on {{project.short_name}}:

Approvals. {{project.risk_approvals}} Cost. {{project.risk_cost}} Exit timing. {{project.risk_exit}}

None of these is eliminated; they're managed. If you'd like the latest on any of them, I'm glad to take the call: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C8Day 60 · Milestone update

Compliance: NEEDS RONQuality: PASS

Needs Ron: milestone must be current and confirmed

From Daniel Bearden

Subject {{project.short_name}}: {{project.milestone_latest_short}}

Preview What happened and what it means.

Hi {{contact.first_name}},

An update since we spoke: {{project.milestone_latest}}.

What it means for investors: it moves the project to its next step on the plan we discussed. I'm glad to explain the detail by phone: Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C9Day 75 · Why the structure is built this way

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Why investors are paid first

Preview The logic behind the waterfall.

Hi {{contact.first_name}},

A note on why {{project.short_name}} is structured the way it is. Investors receive their capital back first, then a target preferred return of {{project.pref_return}}, and only then is profit split {{project.residual_split}}. These are targets, not guarantees.

We put ourselves last on purpose: we only do well if investors do first. The Offering Memorandum governs the full waterfall.

Choose a time →

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C10Day 90 · Would anything change your answer?

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject One question, {{contact.first_name}}

Preview So I don't waste your time.

Hi {{contact.first_name}},

One question so I don't take up your time unnecessarily: is there anything, such as timing, size, structure or a concern we haven't covered, that would change your answer on {{project.short_name}}?

A one-line reply is perfect. If it's simply not the right fit, that's useful to know too.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C11Day 105 · A note from the field

Compliance: NEEDS RONQuality: PASS

Needs Ron: needs a real recent site photo and caption (no AI imagery as the site)

From Daniel Bearden

Subject A note from the site

Preview What it looks like on the ground right now.

Hi {{contact.first_name}},

I was at the {{project.short_name}} site recently. {{custom_values.field_note}}

Photos from the visit are in the presentation: Open it here →

Glad to talk anytime: {{project.sponsor_phone}}.

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

C12Day 120 · Keep you posted?

Compliance: PASSQuality: PASS

From Daniel Bearden

Subject Should I keep you posted?

Preview Future projects included.

Hi {{contact.first_name}},

Thank you for the time you've given {{project.short_name}}. Would you like me to keep you posted on progress and on future projects, such as Sulphur Springs, when they're ready?

Yes, keep me posted → · No thanks

Daniel Bearden
Co-Founder & CEO, Victory Rock Capital

SMS · Tracks A, B, C · 120-day follow-up

Every step is filtered on consent = yes AND not DND. No consent means no text, and the contact gets the email track only. Send window 9am–7pm in the contact's time zone, Mon–Sat, ≤ 1 per day, ≤ 8 in any 30 days, never in the same half-day as an email (the one exception is the speed-to-lead pair on Track A day 0). The first text of each track and any text after a gap of 30+ days names the sender and says how to opt out. Short links only: {{project.booking_link_short}}, {{custom_values.meet_link_short}}, {{project.page_url_short}}. Never terms, returns, amounts or account details by text.

Day-118 texts re-confirm consent: YES keeps SMS on, and no reply turns SMS off (email continues). Transactional texts (booked confirmation S4, 1-hour reminder S5, no-show S6) stay as in 04-sms-copy.md.

SA1Track A · Day 0 (+5 min)

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, it's Daniel Bearden at Victory Rock Capital. Thanks for your interest in {{project.short_name}}. Pick a time to talk: {{project.booking_link_short}} Reply STOP to opt out.

~160 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA2Track A · Day 2

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel here. Would a 30-min call this week suit to go through {{project.short_name}}? {{project.booking_link_short}} or reply with a time.

~127 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA3Track A · Day 5

Compliance: PASSQuality: PASS

{{contact.first_name}}, quick one: is there a question I could answer by text before we talk? Happy to. Daniel

~100 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA4Track A · Day 9

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, I have a few openings next week if a call on {{project.short_name}} would help: {{project.booking_link_short}} Daniel

~106 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA5Track A · Day 13

Compliance: PASSQuality: PASS

{{contact.first_name}}, I'll stop nudging about a call. If one is ever useful, here's my calendar: {{project.booking_link_short}} Daniel, VRC

~113 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA6Track A · Day 24

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, a 2-minute look at how a raw acre becomes a finished lot, from the {{project.short_name}} presentation: {{project.page_url_short}} Daniel

~130 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA7Track A · Day 33

Compliance: PASSQuality: PASS

{{contact.first_name}}, Daniel at VRC. Still considering {{project.short_name}}? I can walk you through it in 20 minutes: {{project.booking_link_short}}

~114 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA8Track A · Day 48

Compliance: NEEDS RONQuality: PASS

Needs Ron: milestone_latest_short must be current and confirmed

{{project.short_name}} update from Daniel at VRC: {{project.milestone_latest_short}}. Questions? Just reply.

~76 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA9Track A · Day 64

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel at VRC. If your timing has changed, I'm glad to make 20 minutes: {{project.booking_link_short}} Reply STOP to opt out.

~124 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA10Track A · Day 93

Compliance: PASSQuality: PASS

{{contact.first_name}}, it's Daniel. A quarter on, {{project.short_name}} has moved forward. Worth a fresh look? {{project.booking_link_short}}

~105 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SA11Track A · Day 118 · consent re-confirm

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel at VRC. Should I keep you posted on {{project.short_name}} by text? Reply YES to stay on, or STOP to opt out.

~123 characters rendered · 1 segment

Consent: yes (stephenville-v1-2026-09)

SB1Track B · Day 1

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, it's Daniel Bearden from Victory Rock Capital. Good to connect. Here's my calendar for a short intro call: {{custom_values.meet_link_short}} Reply STOP to opt out.

~159 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SB2Track B · Day 5

Compliance: PASSQuality: PASS

{{contact.first_name}}, Daniel here. If my calendar doesn't fit, text me two times that work and I'll make one happen.

~108 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SB3Track B · Day 9

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, still glad to do a 20-minute intro whenever it suits: {{custom_values.meet_link_short}} Daniel

~90 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SB4Track B · Day 14

Compliance: PASSQuality: PASS

{{contact.first_name}}, I'll stop nudging. The door's open whenever a conversation is useful. Daniel, VRC

~95 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SB5Track B · Day 30

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel at VRC. Anything in Texas real estate on your radar this quarter? Always glad to compare notes.

~119 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SB6Track B · Day 56

Compliance: PASSQuality: PASS

{{contact.first_name}}, Daniel here. If you'd like a 20-minute look at how we pick Texas growth markets, here's my calendar: {{custom_values.meet_link_short}}

~127 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SB7Track B · Day 84

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel at VRC. If your plans have changed, I'm glad to make time: {{custom_values.meet_link_short}} Reply STOP to opt out.

~118 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SB8Track B · Day 118 · consent re-confirm

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel at VRC. Should I keep you posted by text? Reply YES to stay on, or STOP to opt out.

~107 characters rendered · 1 segment

Consent: yes (linkedin-dm-v1 or meet-v1-2026-09)

SC1Track C · Day 2

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel at VRC. Thanks again for the call. Text me anytime with questions as you review. Reply STOP to opt out.

~127 characters rendered · 1 segment

Consent: yes (any recorded version)

SC2Track C · Day 7

Compliance: PASSQuality: PASS

{{contact.first_name}}, Daniel here. Any questions coming up on {{project.short_name}}? Happy to jump on a quick call.

~98 characters rendered · 1 segment

Consent: yes (any recorded version)

SC3Track C · Day 14

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, want me to walk you through any section of the materials? 15 minutes works: {{project.booking_link_short}} Daniel

~112 characters rendered · 1 segment

Consent: yes (any recorded version)

SC4Track C · Day 24

Compliance: PASSQuality: PASS

{{contact.first_name}}, Daniel at VRC. Is there anything that would help you decide on {{project.short_name}}? A one-word reply is fine.

~116 characters rendered · 1 segment

Consent: yes (any recorded version)

SC5Track C · Day 40

Compliance: NEEDS RONQuality: PASS

Needs Ron: milestone_latest_short must be current and confirmed

{{project.short_name}} update from Daniel at VRC: {{project.milestone_latest_short}}. Details in your inbox.

~76 characters rendered · 1 segment

Consent: yes (any recorded version)

SC6Track C · Day 66

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel here. Still glad to answer anything on {{project.short_name}}, or just compare notes: {{project.booking_link_short}}

~112 characters rendered · 1 segment

Consent: yes (any recorded version)

SC7Track C · Day 96

Compliance: PASSQuality: PASS

{{contact.first_name}}, Daniel at VRC. If your timing has changed, I'd be glad to catch up: {{project.booking_link_short}} Reply STOP to opt out.

~117 characters rendered · 1 segment

Consent: yes (any recorded version)

SC8Track C · Day 116 · consent re-confirm

Compliance: PASSQuality: PASS

Hi {{contact.first_name}}, Daniel at VRC. Should I keep you posted by text on {{project.short_name}} and future projects? Reply YES, or STOP to opt out.

~132 characters rendered · 1 segment

Consent: yes (any recorded version)

Newsletter · first four issues, with creatives

Cadence: monthly, 2nd Tuesday, 09:00 CT. Draft ready by the Thursday before, for Ron's ok. Audience: everyone engaged who isn't in days 0–30 of a track, plus all 120-day graduates. Two blocks per issue: the General body goes to everyone. The Project block is shown only to contacts tagged stephenville with lead-captured, om-requested or discussion-held (GHL If/Else or conditional content). Relationship contacts (Track B) never see the project block. Format: light-designed email, not a plain note. One hero image, one graphic, under 250 words, one CTA.

Notes · creative system (applies to every issue)

button, one rule line). Headline font Cormorant Garamond, numbers Cinzel, body Manrope/Inter. Source: fb-ads-campaign/docs/10-branding-kit.md. graphic 1200×900 → CTA button → signature → footer. - Real site imagery only when we say "this site". Illustrative (AI) images carry a visible "Illustrative" caption. Concept plans are captioned "Concept". - Every number on a graphic carries its source line in 10–11px muted text (#A39C8F). - Alt text on every image. Build the template once in Canva (Brand Kit "Victory Rock Capital") and in GHL's email builder. Reuse it monthly. - Brand: ink #0B0D10 background header band, cream #EFE9DF text, gold #EEC032 used sparingly (CTA - Layout: logo band (real vrc-logo.png, never AI-regenerated) → hero image 1200×628 → headline → body →

NL1Month 1 · Build where the growth is already funded

Compliance: PASSQuality: PASS

VICTORY ROCK CAPITAL

Hero imagestephenville/assets/img/tarleton.jpg (real photo) · overlay line "Growth that's already paid for" · alt: "Tarleton State University campus in Stephenville, Texas"

Build where the growth is already funded

Hi {{contact.first_name}},

Every site we pursue has to pass one test first: is the growth already funded? Universities enrolling record classes, cities building event centers and stadiums, employers signing leases. Not growth that might come, but growth that's already paid for.

It's a narrow filter, and it's why we spend most of our time saying no. This month's graphic shows what it looks like in one Texas market we know well.

Project block · shown to project contacts only For {{project.short_name}} investors: {{project.milestone_latest}}. The full presentation is here: {{project.page_url}}

If you'd like to talk about how we choose markets, my calendar is open.

Graphicthree-stat card on ink: 27,000+ students at Tarleton State (2026, seventh straight record) · $130M EECU Center · $39.98M ISD stadium · source line "Sept 2026 market compilation, VRC". Higgsfield/Canva base: ad creative P05 "Growth already funded" (fb-ads-campaign/creatives/higgsfield-manifest.md).

Talk with Daniel

"Talk with Daniel" → {{custom_values.meet_link}}?utm_source=newsletter&utm_medium=email&utm_content=nl1

Daniel Bearden · Co-Founder & CEO, Victory Rock Capital

Notes · issue template for month 5 onward

Pick one idea from the content bank (N1 milestone, N3 market pulse with fresh sourced data, N4 a lesson from 25 years, N6 Sulphur Springs when its library is filled), then: subject ≤ 45 characters · preview ≤ 60 · hero (real or labelled) · one graphic with sources · 120–200 words · one CTA with utm_content=nl<n> · project block only for project audiences · footer. Report opens, clicks, replies, bookings and unsubscribes per issue in the next weekly review.